More and more people all over the world can enjoy the fascination of travelling. As a result, tourism has become a mainstay of many national economies. But at tourist hotspots the limits of quantitative growth have been reached. But there are largely unexploited qualitative growth potentials.

 

Experience the future of tourism

Tourism is capital intensive and expensive. A high level of infrastructure utilisation is therefore at the centre of efforts. The motto is: not more and more tourists in the already full peak season, but better distribution throughout the year and new business models in order to be able to use tourist brands more widely – also outside of tourism.

But perhaps the greatest growth potential lies in a new understanding of travel that makes digitalization possible: travel without traveling and encounters with people without really meeting them physically. The necessary technologies are already available today and are widespread in other industries such as e-sports and gaming. A threat scenario for airlines and hotels? At least in part, even if physical travel will hardly disappear.

Track Chair

Andreas Deuber

Head of Tourism, Institute for Tourism and Leisure ITF, University of Applied Sciences, Chur, Switzerland

The more industrialised tourism becomes, the more boring it becomes. The attraction of the individual is more and more lost in the package offers, hardly any offer is still unique but everything is standardized and repetitive. More and more people are looking for a new travel experience without having to struggle at overcrowded airports and hectic passport controls. Is virtual space the new tourist destination?

 

Sessions

Session 1

Profiling tourism brands for sustainable growth

Session 2

With AR and VR for more sustainable tourism growth

Track Speakers

Track Chair

Premier Partner

Schedule

Session 2

Profiling Tourism

4:00 PM – 5:00 PM 

Tracks

Room 1

Introduction

Dr. Andreas Deuber, Head of Tourism, Institute for Tourism and Leisure ITF, University of Applied Science, Chur, Switzerland

Keynote

Alexander Haldemann, CEO, MetaDesign, Zurich, Switzerland

Keynote

Reto Gurtner, President, Weisse Arena Gruppe, Laax, Switzerland

Keynote

Sven Lehmann, Director, A-ja City Resort, Zurich, Switzerland

Panel Discussion

Alexander Haldemann, CEO, MetaDesign, Zurich, Switzerland

Sven Lehmann, Director, A-ja City Resort, Zurich, Switzerland

Reto Gurtner, President, Weisse Arena Gruppe, Laax, Switzerland

Dr. Andreas Deuber, Head of Tourism, Institute for Tourism and Leisure ITF, University of Applied Sciences, Chur, Switzerland

Session 4

With AR and VR for more Sustainable Tourism growth

2:45 PM – 3:45 PM 

Tracks

Room 1

Introduction

Alex Gertschen, Lecturer, University of Applied Sciences of the Grisons, Chur, Switzerland

Keynote

Nathaly Tschanz, Lecturer, University of Applied Sciences of the Grisons, FHGR, Chur, Switzerland

Keynote

Damiano Casella, Senior Project Lead, Hinderling Volkart, Zurich, Switzerland

Keynote

Kris Paasila, CEO, Inside Labs AG, Laax, Switzerland

Panel Discussion

Alex Gertschen, Lecturer, University of Applied Sciences of the Grisons, Chur, Switzerland

Nathaly Tschanz, Lecturer, University of Applied Sciences of the Grisons, FHGR, Chur, Switzerland

Damiano Casella, Senior Project Lead, Hinderling Volkart, Zurich, Switzerland

Kris Paasila, CEO, Inside Labs AG, Laax, Switzerland