More and more people all over the world can enjoy the fascination of travelling. As a result, tourism has become a mainstay of many national economies. But at tourist hotspots the limits of quantitative growth have been reached. But there are largely unexploited qualitative growth potentials.
Experience the future of tourism
Tourism is capital intensive and expensive. A high level of infrastructure utilisation is therefore at the centre of efforts. The motto is: not more and more tourists in the already full peak season, but better distribution throughout the year and new business models in order to be able to use tourist brands more widely – also outside of tourism.
But perhaps the greatest growth potential lies in a new understanding of travel that makes digitalization possible: travel without traveling and encounters with people without really meeting them physically. The necessary technologies are already available today and are widespread in other industries such as e-sports and gaming. A threat scenario for airlines and hotels? At least in part, even if physical travel will hardly disappear.
Track Chair
Andreas Deuber
Head of Tourism, Institute for Tourism and Leisure ITF, University of Applied Sciences, Chur, Switzerland
The more industrialised tourism becomes, the more boring it becomes. The attraction of the individual is more and more lost in the package offers, hardly any offer is still unique but everything is standardized and repetitive. More and more people are looking for a new travel experience without having to struggle at overcrowded airports and hectic passport controls. Is virtual space the new tourist destination?
Sessions
Session 1
Profiling tourism brands for sustainable growth
With AR and VR for more sustainable tourism growth
Track Speakers
Kris Paasila
CEO, Inside Labs, Laax, Switzerland
Nathaly Tschanz
Lecturer Digital Business Management, FHGR, Chur, Switzerland
Alex Gertschen
Lecturer, University of Applied Sciences of the Grisons, Chur, Switzerland
Sven Lehmann
Resort Manager, a-ja Resort, Zurich, Switzerland
Damiano Casella
Senior Project Leader, Hinderling Volkart, Zurich, Switzerland
Reto Gurtner
President VR & CEO, Weisse Arena Gruppe, LAAX, Switzerland
Alexander Haldemann
CEO, MetaDesign, Zurich, Switzerland
Schedule
Session 2
Profiling Tourism
4:00 PM – 5:00 PM
Tracks
Room 1
Dr. Andreas Deuber, Head of Tourism, Institute for Tourism and Leisure ITF, University of Applied Science, Chur, Switzerland
Alexander Haldemann, CEO, MetaDesign, Zurich, Switzerland
Sven Lehmann, Director, A-ja City Resort, Zurich, Switzerland
Reto Gurtner, President, Weisse Arena Gruppe, Laax, Switzerland
Dr. Andreas Deuber, Head of Tourism, Institute for Tourism and Leisure ITF, University of Applied Sciences, Chur, Switzerland
Session 4
With AR and VR for more Sustainable Tourism growth
2:45 PM – 3:45 PM
Tracks
Room 1
Alex Gertschen, Lecturer, University of Applied Sciences of the Grisons, Chur, Switzerland
Nathaly Tschanz, Lecturer, University of Applied Sciences of the Grisons, FHGR, Chur, Switzerland
Damiano Casella, Senior Project Lead, Hinderling Volkart, Zurich, Switzerland
Kris Paasila, CEO, Inside Labs AG, Laax, Switzerland
Alex Gertschen, Lecturer, University of Applied Sciences of the Grisons, Chur, Switzerland
Nathaly Tschanz, Lecturer, University of Applied Sciences of the Grisons, FHGR, Chur, Switzerland
Damiano Casella, Senior Project Lead, Hinderling Volkart, Zurich, Switzerland
Kris Paasila, CEO, Inside Labs AG, Laax, Switzerland