Apparently, we are facing the second big transformation in the history of mankind: the breakdown of hierarchical structures. Nobody knows how to deal with it. We believe radical change in businesses and organizations happens by bringing together pioneers, nerds, mavericks, thought leaders, entrepreneurs, misfits, and you – a melting pot of stories written by life.
Why
We want our children to have the ideal
opportunities in their future.
What
We believe in leaders who care for the next generation.
How
With our network of future-proofed leaders we accelerate the mindshift towards the new paradigm.
Core principles
Radical
must be the new normal. Nothing is sacred. The fear of being radical is a 20th century taboo.
Technology
must benefit people. The Earth is a community, and the value of technological change must be measured by how it benefits, or affects, the entire human community.
Future
begins at the end of this sentence. The challenges currently facing humanity started in the past and will be solved in the future. We want the future to be as soon as possible.
Government
is an obsolete technology. Real change, the kind that will both save and transform our world, will come from people across borders working together.
You
are not alone. Worldwebforum is a movement of individuals who have come together because they believe in our mission of empowering radical change. Will you join us?
Values
Worldwebforum is produced by beecom, a Swiss software company that has shared a close growth journey with global software giant Atlassian. Jay Simons, President of Atlassian, had once claimed in Barcelona that beecom was their first ever partner. It was at a time when Atlassian had only 25 employees and beecom, 5. Learning a lot from Atlassian, beecom has adopted its values, guiding the way it does business, develop products, and build brands. Unique to beecom and Worldwebforum though are the values of creating a culture of experimentation and never giving-up that have shaped our exceptional story.
Open company, no bullshit
Openness is root level for us. Information is open internally by default and sharing is a first principle. And we understand that speaking your mind requires equal parts brains (what to say), thoughtfulness (when to say it), and caring (how it’s said).
Build with heart and balance
“Measure twice, cut once.” Whether you’re building a birdhouse or a business, this is good advice. Passion and urgency infuse everything we do, alongside the wisdom to consider options fully and with care. Then we make the cut, and we get to work.
Don’t #@!% the customer
Customers are our lifeblood. Without happy customers, we’re doomed. So considering the customer perspective – collectively, not just a handful – comes first.
Play, as a team
We spend a huge amount of our time at work. So the more that time doesn’t feel like “work,” the better. We can be serious, without taking ourselves too seriously. We strive to put what’s right for the team first – whether in a meeting room or on a football pitch.
Be curious and try things
We believe that the proof of the pudding is in the eating. We cultivate a culture of experimentation that pushes us to stay curious and test our ideas. We believe in giving ample room for mistakes that pave the way for learning and improvement.
Never give up
There will be many reasons to hand in the towel but resilience is our strong suit, having encountered many hurdles throughout our company’s history. Our belief that the Internet technology will change the world for the better has never wavered and continues to inspire us to this day.
Board of Directors

Monika Jaenicke
Country Pharma Organization Head, Novartis, Zurich, Switzerland

Sirus Ramezani
Senior Partner, McKinsey & Company, Zurich, Switzerland

Fumbi Chima
CIO Adidas, Herzogenaurach, Germany

Sita Mazumder
Prof. Dr., Hochschule Luzern, Lucerne, Switzerland

Ruedi Noser
Council of State, Zurich, Switzerland

Fabian Hediger
Co-Founder & CEO, beecom & Worldwebforum

Giovanni Giuliani
Group Chief Strategy, Innovation and Business Development Officer, Zurich Insurance, Zurich, Switzerland
Steering Committee

Daniel Paramés
Senior Associate, Cooley LLP, San Francisco, USA
President of Steering Committee

Georg von Krogh
Group Head Strategic Management & Innovation, ETH Zurich, Zurich, Switzerland

Ulrike Schaede
Executive Director, Center on Global Transformation, UC San Diego, San Diego, USA

Gerd Folkers
Emeritus Professor of Science Studies and Former Professor of Pharmaceutical Chemistry, ETH Zurich, Zurich, Switzerland

Claude Zellweger
Director of Design, Google, Mountain View, USA

David J. Teece
Professor of Global Business, University of California, Berkeley, USA
Team

Our story
produced by beecom
beecom was founded on September 11, 2000 by Fabian Hediger, Andreas Ziltener, and Andreas Heim. Its history is a long tale of resilience that is a source of inspiration to businesses who aspire for incessant innovation and sustained success.

09.11.2000
The birth of beecom AG in Zürich, Switzerland
As a start-up, it specializes in customer-specific development of web applications

04.02.2003
beecom utilises Confluence and Jira internally to drive Enterprise 2.0 for the first time.

07.01.2004
beecom officially becomes an Atlassian Partner
Selected by Atlassian as a partner in Switzerland, beecom becomes one of the first partners worldwide.

07.01.2007
beecom creates the “Atlassian User Group” and organizes events for the group over the next 3 years.

10.01.2007
beecom decides to strategically invest efforts in Facebook.

16.03.2011
beecom launches Facebook CMS based on Confluence.

20.04.2011
Deemed as “One of the Best Atlassian Partners”, the tech giant entrusts the strategic plug-in JSU (Automation Suite for Jira Workflows) to beecom.

12.10.2011
beecom is awarded the title “Atlassian Platinum Expert”, becoming one of the 17 largest Atlassian partners worldwide

12.04.2013
The Facebook Conference and Swiss Facebook Awards is staged in Zurich. This becomes the historic 1st Annual Meeting of what would later be known as Worldwebforum.

10.03.2014
The Facebook Conference is renamed “Worldwebforum and the Swiss Facebook Awards” in Zurich.

11.03.2014
Worldwebforum 2nd Annual Meeting “The Rise of Social Media” features executives such as Nik Ajagu of Facebook, Nicholas Muldoon of Twitter, Kai Gottschalk of Xing, and Nadine Gerspacher of Google.

10.10.2014
beecom wins the “Think Different Award for “Creative Excellence” at the Atlassian Summit for Platinum and Enterprise Experts in San Francisco

18.03.2015
Worldwebforum 3rd Annual Meeting “Digital Transformation & Leadership” features the legendary Steve Wozniak, Co-founder of Apple, as guest speaker.

28.01.2016
Worldwebforum 2016 4th Annual Meeting “Next Generation” is staged, with keynote by John Sculley, former-CEO of Apple.

24.01.2017
Worldwebforum 5th Annual Meeting “Digital Transformation” is headlined by Tim Berners-Lee, Inventor of the World Wide Web, Marian Goodell, CEO, Burning Man Foundations and Ed Catmull, Co-founder & CEO of Pixar.

18.01.2018
Worldwebforum 6th Annual Meeting “End of Nation” with headline keynotes by Bruce Dickinson, Co-Founder and Lead singer, Iron Maiden and Urs Hoezle, Global CTO, Google.

17.01.2019
Worldwebforum 7th Annual Meeting “Master or Servant” with keynote by Bill Wyman, Former-bass guitarist, The Rolling Stones.

2020
beecom turns 20 at the Worldwebforum 8th Annual Meeting “Wanted:Leader”. Join us for an epic celebration with headline keynote by Lars Ulrich, Co-Founder & Drummer, Metallica.
Our Office
Our hub was refurbished in 2018 following a decision to pursue more openness in the way we collaborate whilst keeping our alternative punk attitude.
This has also been extended to our corporate identity which in 2019 was reinterpreted to reflect the boldness and candor of our brand.
“The design of the office has been an experimental and open process. We came up with meaningful ideas, to be applied to encourage relationships between open and closed spaces, light and dark schemes, finally unfolding a radical and inspiring working place.”
Fawad Kazi
CEO & Founder, Fawad Kazi Architekt, Zürich, Switzerland